Ram AGwagon orchard
Ram Heavy Duty — Dealer Launch Kit

AGwagon
Ram
Playbook

5-email presale sequence with Ram-specific copy, image selection, and full launch kit for Ram 2500 and 3500 Heavy Duty platforms.

Platform
Ram Heavy Duty
Configurations
2500 · 3500 SRW · 3500 DRW
Built By
Fox Factory Vehicles
Ram Configurations

2500 and 3500.
Built different.

Ram 2500
The core Ram platform. The 2500 in the AGwagon configuration photographs like a premium truck and performs like one. For operators who run Ram and want the full Fox Factory build on a proven HD chassis.
Ram 3500 SRW
Single rear wheel, maximum tow rating for a SRW configuration. For operators who need higher capacity without the DRW footprint. The Firestone air leveling system is particularly valuable on the 3500 under heavy load.
Ram 3500 DRW
The dually. Highest payload and tow ratings in the Ram AGwagon lineup. For commercial operations, feedlot, and large-scale ag where capacity is the primary specification. The AGwagon package turns the DRW into a complete working system.
Ram Image Selection

Ram-specific
image guide.

The Ram AGwagon photographs best in dramatic, premium contexts. The dark colorway reads as performance-first. Use these images for Ram-specific emails — the black and grey trucks carry authority that resonates with Ram buyers who skew toward the serious-operator segment.

Black Ram orchard
Black Ram — Orchard Hero Shot
Email 5 Hero
Ram side profile
Ram — Full Side Profile (Clean)
Email 2 Hero
Ram at dealership
White Ram — Dealership Arrival
Arrival Email
Ram Nacho lights
Ram — Nacho Fog Lights Front
Email 3
Ram running boards
Ram — Power Running Boards
Ram interior
Ram — Leather Interior
Ram bed RotoPax
Ram Bed — RotoPax + Storage
Email 4
Night aerial
Night Aerial — Ram prominent left
Email 1
Ram at NFR
Ram — NFR / Event Context
FOX suspension
FOX Suspension — Proof Email
Email 3
Grain silos
Ford + Ram — Grain Silos at Dusk
Dairy farm
Ford + Ram — Dairy Farm
Email 4
Ram Email Sequence

5 emails.
Ram Heavy Duty
copy.

Ram Subject Line Swipe

Ram-specific
subject lines.

"The Ram HD that didn't need a build-out."
"Fox Factory. Ram. [Your City]. First time."
"Ram 2500 owners: read this before your next truck."
"The Ram your shop already built. Delivered."
"One Fox Factory warranty covers the whole Ram build."
"Your Ram fleet. Spec'd before delivery."
"Ram 3500 operators — the fleet math changed."
"The blacked-out Ram your operation has been waiting for."